The Standard-Examiner took home hardware from the first annual Utah Social Media Awards. The newspaper won the “Best Integrated Social Media Campaign” trophy in recognition of broad efforts in the exploding realm of online targeted communication.
USMA organizers said their event was the world’s first social media awards competition. An array of bloggers, marketers, businesses and traditional media entrants competed for the awards, which were presented Friday night at a dinner in South Jordan.
Integrated use of Facebook, Twitter, photo blogs, mobile alerts and other emerging platforms was cited by judges for the Standard-Examiner’s award: “The judges were wowed by the dozens of platforms used by this organization. They praised what they called “a history of engagement through social media, community support, readily accessible and shareable information.” They said this recipient is a model of engagement through social media and called out their use of Web sites, photo sharing sites, Twitter and Facebook. The judges said this recipient exemplifies great integration of social media properties which are easily accessible from one centralized location.”
A Fruit Heights woman, Janet Meiners Thaeler, was recognized by the USMA as “Best Social Media Content Guru.” The People’s Choice” honor went to the operators of the FredCast Web site dedicated to cycling ethusiasts. USMA honored the XanGo company as “Best of Show.”
At the Standard-Examiner, we’ve been immersed in the use of social media tools for the better part of the year. People in all departments, especially Online, News and Advertising, have participated in establishing the Standard and its news offerings and products on Facebook, Twitter, YouTube and elsewhere. Overall, it gives us new channels to deliver information to Top of Utah residents. Equally important, it helps get our whole staff closer to readers and customers, and gives local people numerous new ways to interact with us. It’s more of a one-on-one conversation; therefore, more social, and in many ways, more valuable.
Our staff is happy to get the USMA’s recognition, but the breakneck speed of social media growth permits no pause. Adrian Barber, our lead online development producer, mentioned something to me today about a new social media tool he just discovered. Here we go again.
Tomorrow, I plan to post about the keynote talk given at USMA by David Bradford, CEO of Fusion-io.