President Obama’s new web campaign ad, “The Life of Julia,” (watch) is perhaps the most blatantly statist political advertisement yet from one of the two major parties. Pitched, I suspect to single women, primarily those college-aged and worried about the responsibilities of adulthood, it posits that government programs are essential to every stage of a woman’s life. It’s fascinating for its sheer ideological purity.
From Head Start as a toddler to Social Security and community gardens volunteering late in life, big government is the most intimate partner of Julia’s life. Once Julia’s taken advantage of ObamaCare to stay on her parent’s health care plan until she’s 26, dad and mom disappear from her life. When Julia decides to have a child in her mid-30s, there’s nary a mention of a dad or father. In fact, when Julia’s son Zachary turns into an adult, he disappears from Julia’s life. Julia only gets fair pay because government allows her to obtain equal pay. She become a Web designer because Barack Obama helped make it possible.
Julia does have her demons. They are Mitt Romney, Rep. Paul Ryan, and the rest of the Republicans, eager to destroy her life at every opportunity. The savior of Julia’s life is President Obama and federal spending, which dictates every positive development through the several decades of her life. The assumption is that deficits don’t matter, that federal spending can last forever, that through every step of life, Democrats can hold a woman’s hand and use taxpayers’ money to provide a happy life.
It’s an audacious — and insulting – ad. It wll be interesting to see if it works for the president’s campaign team.